Job Description

Creative Strategist

The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment.

Essential Position Responsibilities:

• Creative Strategy & Concept Development:
  • With oversight from the Director of Creative Strategy:
    • Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.
    • Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.
    • Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.
    • Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.
    • Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.
    • Present strategic concepts and storytelling recommendations to internal teams and clients.
• Campaign & Content Development:
  • With oversight from the Director of Creative Strategy:
    • Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.
    • Provide creative direction and storytelling strategy for campaign messaging and content.
    • Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.
    • Provide guidance on content calendars and creative storytelling approaches for high quality content.
    • Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.
• Insights & Innovation:
  • Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.
  • Conduct competitive research to identify whitespace opportunities for brands.
  • Translate data and insights into actionable strategies that drive engagement and brand growth.
  • Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.
• Project Management:
  • Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.
  • Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client.
  • Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.
• Internal Team Management:
  • Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution.
  • Create and share the agenda and take notes for internal team meetings led by Creative Strategy department
    • Communicate project needs, upcoming projects, and new priorities based on current clients and workload
    • Review project needs and delegation
• Performance & Optimization:
  • Analyze campaign performance data and consumer engagement metrics to refine creative strategies.
  • Work with Strategy Teams to optimize content for different platforms.
  • Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant.
• Visibility on Estimates & Contracts:
  • Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability.
  • Assist Director of Creative Strategy with finalizing and executing client contracts.
• Other job duties as assigned

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